Privacy Policy

This website ( is operated by Sprinkle AB, which includes Sprinkle Media, Sprinkle Hospitality, Crypto Nation, RaiseReach, Sprinkle Banco, Stokenize, Bakuhatsu, Blockhomes, and Sprinkle Finance. This privacy policy only covers information collected at this website, and does not cover any information collected offline by Sprinkle AB. All Sprinkle AB websites are covered by this privacy policy.

Sprinkle AB Security

Personal information provided on the website and online credit card transactions are transmitted through a secure server. We are committed to handling your personal information with high standards of information security. We take appropriate physical, electronic, and administrative steps to maintain the security and accuracy of personally identifiable information we collect, including limiting the number of people who have physical access to our database servers, as well as employing electronic security systems and password protections that guard against unauthorized access.

Our website uses encryption technology, like Secure Sockets Layer (SSL), to protect your personal information during data transport. SSL encrypts ordering information such as your name, address, and credit card number. Our Customer Care center and stores also operate over a private, secure network. Please note that email is not encrypted and is not considered to be a secure means of transmitting credit card information.

Sprinkle AB Privacy Policy

To help us achieve our goal of providing the highest quality products and services, we use information from our interactions with you and other customers, as well as from other parties. Because we respect your privacy, we have implemented procedures to ensure that your personal information is handled in a safe, secure, and responsible manner. We have posted this privacy policy in order to explain our information collection practices and the choices you have about the way information is collected and used.

As we continue to develop the Sprinkle AB website and take advantage of advances in technology to improve the services we offer, this privacy policy likely will change. We therefore encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy.

The Information We Collect

Generally, you may browse the Sprinkle AB website without providing any personally identifiable information. However, we may ask you to provide personally identifiable information at various times and places on this website. In some cases, if you choose not to provide us with the requested information, you may not be able to access all parts of this website or participate in all of its features, pricing, and product selection.

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section. From your purchases and other interactions with us, we obtain information concerning the specific products or services you purchase or use. When you visit this website, our web server automatically collects anonymous information such as log data and IP addresses, and may collect general information concerning your location. We may use the automatically collected information for a number of purposes, such as improving our site design, product assortments, customer service, and special promotions.

How We Use The Information We Collect

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customize the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Others With Whom We Share Your Information.

Sprinkle AB: All of the above information that we collect, as described above, may be shared among all Sprinkle AB entities, includingSprinkle Media, Sprinkle Hospitality, Crypto Nation, RaiseReach, Sprinkle Banco, Stokenize, Bakuhatsu, Blockhomes, and Sprinkle Finance.

Service Providers: We also may disclose information to outside companies that help us bring you the products and services we offer. For example, we may work with an outside company to: (a) manage a database of customer information; (b) assist us in distributing emails; (c) assist us with direct marketing and data collection; (d) provide us storage and analysis; (d) provide fraud prevention; and (e) provide other services designed to assist us in maximizing our business potential. We require that these outside companies agree to keep confidential all information we share with them and to use the information only to perform their obligations in our agreements with them.

Other Companies: We may provide information to carefully selected outside companies when we believe their products or services may be of interest to you.

Business Transitions: We may transfer or share a copy of personal information about you in the event that Sprinkle AB or one of its properties, affiliates, or subsidiaries goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets. You will be notified via email or prominent notice on our website prior to a change of ownership or control of your personal information, if your personal information will be used contrary to this policy. However, nothing in this Privacy Policy is intended to interfere with the ability of Sprinkle AB to transfer all or part of its business and/or assets to an affiliate or independent third party at any time, for any purpose, without any limitation whatsoever.

Sprinkle AB specifically reserves the right to transfer or share a copy of personally identifiable information collected from its websites to the buyer of that portion of its business relating to that information.

Compliance with Law: We may provide access to information when legally required to do so, to cooperate with police investigations or other legal proceedings, to protect against misuse or unauthorized use of our website, to limit our legal liability, and to protect our rights or to protect the rights, property, or safety of visitors of this website or the public.

Sprinkle AB partners with advertising companies to place our advertising on publisher websites on the Internet. These advertising companies collect anonymous information about your visits to our web site. This technology involves the use of third party cookies that allow them to develop personalized advertising so that it directly relates to offers that may be of interest to you. You may choose to opt-out of this service we have with our third-party advertising partner. We may also use Sprinkle AB cookies to provide similar enhanced online marketing to you based on your interests and preferences. You may also choose to opt out of these enhanced online marketing ads.

Your Choices Regarding Use Of The Information We Collect

You have several choices regarding our handling of your nonpublic personally identifiable information.

Direct Mail or Telephone Marketing: If you shop at the Sprinkle AB, Sprinkle Media, Sprinkle Hospitality, Crypto Nation, RaiseReach, Sprinkle Banco, Stokenize, Bakuhatsu, Blockhomes, or Sprinkle Finance and wish to be removed from the list of customers that receive direct mail or telemarketing calls, please either write to Sprinkle AB Customer Care atNybrokajen 7 SE-111 48 Stockholm or call +46 070 493 20 96. If you choose to write to us, please include your name, address, and credit card account number (if you have one), and state one of the following:

  • "NO MAIL OFFERS" (if you don't want to receive offers by mail);
  • "NO PHONE OFFERS" (if you don't want to receive offers by phone);
  • "NO PHONE OR MAIL OFFERS" (if you don't want to receive either).


Because customer lists often are prepared well in advance of an offering (sometimes a few months before the offer is made), you may continue to receive some offers after you send us a request not to use your information for specified marketing purposes. We appreciate your patience and understanding in giving us time to carry out your request.

GDPR - General Data Protection Regulation


We are trustworthy, responsible and ethical towards our clients, partners, employees, directors and other stakeholders in all of our operations. Accountor is a professional service provider who takes its responsibility to comply with applicable laws and regulations valid at the given time, as well as any rules and decisions imposed by relevant authorities. Therefore, we adhere to national and EU-level data protection regulations, official recommendations and guidelines, decisions imposed by relevant authorities, as well as, all of our processes and policies are based on the applicable legislation. This also applies to processing of personal data, no matter how the processing is carried out.

The General Data Protection Regulation (aka the GDPR) is the legislation imposed by the EU, which applies to the use of personal data. The GDPR was published in April 2016 and was fully applied from May 2018. Local governments are publishing complementing privacy legislations in 2018 and 2019 depending on the country.  

Which Information Is Personal Data?

Personal data refers to any information from which a natural person can be directly or indirectly identified. It does not matter whether the information relates to an individual in person or in the context of professional or public life.

Examples of a personal data:
  • a name
  • a photo
  • an email address
  • voice or bank details

The GDPR’s Different Requirements to Various Stakeholders

GDPR has increased and tightened the obligations and requirements when personal data is processed. The organizations have to ensure their ability to comply with the GDPR. In practice, this means that organisations have to:

  • Take proactive approach towards management of personal data
  • Understand what data their business processes as well as how and where the data is retained
  • Provide transparent information about the processing 
  • Take data protection into consideration in the business activities        
  • Ensure appropriate protection measures taking into account the risk level the processing may cause for individuals etc.

Sprinkle AB As a Service Provider

Data processor is a party processing personal data on behalf of other organisation. As a service provider, we usually process personal data on behalf of our customers in the role of a data processor, e.g. when providing

  • payroll services
  • accounting services
  • hosted IT-services

When provide software and in these cases, the customer using the software is the controller and decide the means and purposes of the processing. In addition, we are a processor when we provide cloud services (SaaS) or other hosted IT services to our customers and sometimes when we provide consulting services.

However, when providing services Sprinkle AB does not only act as a data processor but also as a data controller. In such cases, we process personal data of our customer’s representatives, decision makers and other contact persons for example to 

  • Ensure the provision of services 
  • Manage and control our relationship with the customer
  • To market our services 

Consequently, in these cases we are responsible for the lawfulness of the processing. 

Sprinkle AB As an Employer

Naturally, we process personal data of our employees in the employment relation. In such case, Sprinkle AB is a data controller who is responsible for the lawfulness of the processing no matter whether the processing is carried out internally or externally by the data processor. The same applies to leased employees.

In addition, Sprinkle AB may acquire some services for its employees that are closely related to the employment relation and personal data are processed therein. For example, when Sprinkle AB acquires occupational health care services. Sprinkle AB is not a data controller nor a data processor. Sprinkle AB just takes care of the expenses as part of the employment relation but does not have the right to control or decide on the personal data.

Sprinkle AB Compliance with the GDPR

Sprinkle AB has a comprehensive privacy framework that includes Privacy Policy approved by our Board of Directors, relevant instructions and guidelines. We have governance model in place to ensure the daily implementation of the required activities and to improve the processes continuously. Each of our business unit is responsible for the implementation of data protection in their operations by taking into account applicable data protection requirements and the nature of our business. We have a Data Protection Officer for the group who supports and advises units in their data protection activities. GDPR/Privacy compliance is followed by the Risk and Compliance Committee, which report to the Accountor Leaderment Team.

Our personnel is trained and aware of the data protection requirements. The specific GDPR training is mandatory for all Sprinkle AB's employees.

We have defined processes, detailed guidance and interpretations on, inter alia,

  • individual’s rights
  • data breach management
  • data protection impact assessment

Specific data protection clauses are incorporated into our agreements for customers and business partners. We are committed to ensure that our business partners are compliant with the GDPR.

Information Security 

Since  security attacks are continuously getting stronger, it means that our security must be constantly monitored in order to stay protected from evolving threats. The impact and risks of personal data processing are assessed before starting processing and thereafter when needed, so that data protection is embedded into and maintained in all operations.

Furthermore, we are building data protection safeguards into our products and services from the earliest stages of development. We are currently in a process to build Group level Information Security Governance framework to harmonize information security activities in all business operations and units. 

Information security activities are documented appropriately and reviewed on a regular basis.

Contact Sprinkle AB about GDPR

If you have any questions or concerns on data protection or the GDPR, please do not hesitate to contact us at

Cookies, Web Beacons, and How We Use Them

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

A "web beacon" or "pixel tag" or "clear gif" is typically a one-pixel image, used to pass information from your computer or mobile device to a website.

We use cookies and web beacons to keep track of what you have in your shopping cart and to remember you when you return to the website as well as to identify the pages you click on during your visit to our site and the name of the website you visited immediately before clicking to the Sprinkle AB website. We use this information to improve our site design, product assortments, customer service, and special promotions. You can, of course, disable cookies and web beacons on your computer by indicating this in the preferences or options menus in your browser. However, it is possible that some parts of our website will not operate correctly if you disable cookies. We may also use web beacons, and other technologies, to help track whether our communications are reaching you, to measure their effectiveness, or to collect certain non-personal information about your computer, device, or browser in order to allow us to better design future communications to you.

We may contract with third parties who may use cookies and web beacons and collect information on our behalf or provide services such as credit card processing, shipping, promotional services, or data management. We call them our Customer Care Partners. These third parties are prohibited by our contract with them from sharing that information with anyone other than us or our other Customer Care Partners.

List of cookies we collect

The table below lists the cookies we collect and the information they store.

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Allows pages to be displayed more quickly.
COMPARE The items that you have in the Compare Products list.
CUSTOMER An encrypted version of your customer id.
CUSTOMER_AUTH An indicator if you are signed into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores your Customer Segment ID
EXTERNAL_NO_CACHE A flag that, indicates whether caching is on or off.
FRONTEND Your session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The last product you looked at.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
RECENTLYCOMPARED The items you recently compared.
STF Information on products you emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer authorized cookies.
VIEWED_PRODUCT_IDS The products that you recently looked at.
WISHLIST An encrypted list of products added to your wish list.
WISHLIST_CNT The number of items in your wish list.

Online Account Registration

To make online shopping faster and easier, you may register on the Sprinkle AB website. As a registered customer, you only have to enter your shipping addresses and billing information once; they will be securely stored with us for your future use. Using your name and a password of your choice, you may access your account online at any time to add, delete, or change information. If you are using a public computer, we strongly encourage you to Sign Out when you finish shopping. Your information will still be stored with us but it will not be accessible to anyone else from that computer.


You will receive promotional emails from us only if you have asked to receive them. If you do not want to receive email from Sprinkle AB or its affiliates you can click on the "Unsubscribe" link at the bottom of any email communication sent by us. Please allow us 3 business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.


By using this website, you accept the policies set forth in this Privacy Policy.

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